It is our collective vision to strive toward a future in which Apple's retail workers are able to thrive in an environment that renews its focus on putting people before process. This must be done by ensuring that the employees are compensated fairly, treated respectfully and empowered to do the best work of their lives.
We believe that it is our duty as employees to ensure that the company is living up to its own standards and ideals. We seek to secure a workplace that serves to provide adequate resources and enrichment to its people. In doing so, we can bring our best selves forward each and every day to meet our customers where they are; so that the dreamers can become doers.
It is through nothing greater than our own actions that we show who we are, and as such, we are taking action to ensure that the soul of Apple—the people—are represented fairly in the decision making process, recognized as contributing members to the great success that the company has seen, and provided with sufficient opportunities for growth and development.
It is our belief that great value is added to a company when its people are truly represented. Our mission is to see to it that Apple continues to strive toward success and excellence while being reminded to give more than it takes. It is with this declaration of intent that we shine the spotlight back onto the company so that it can have the opportunity to redefine expectations by choosing to show its support for the people who pour themselves into the work by acknowledging our desire to form this union.
For the soul of Apple.